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Is Your Company Embracing ‘Fear-Based’ or ‘Fear-Less’ Marketing in 2012 and Beyond?

December 22nd, 2011 6 comments

Does fear rule and dictate your company’s marketing strategy?

Seriously, think about the question for a second because it’s a problem that is prolific around the globe today.

For example, did you know one of the number one reasons why businesses, big and small, elect not to embrace the power of content marketing and social media is because of fear?

Yep, they’re afraid their competition will learn about what they’re doing successfully and copy it.

Sadly, that little bit of fear is what’s keeping businesses around the globe from truly being great at social media.

 

Secret Sauce Doesn’t Exist 

I like to put it this way — As businesses, we’ve got to stop thinking our “secret sauce” is anything more than Thousand Island dressing.

Speaking of “secret sauce,” how many books, case studies, television documentaries, etc. have been produced regarding the business model that is McDonald’s? As you already know, the answer is well into the thousands.

McDonald’s has been poked, prodded and scoured more than any scientific experiment that ever existed. Yet notwithstanding this reality, how many fast-food companies have successfully copied Ray Croc’s masterpiece?

Zero.

None.

Nada.

McDonald’s has no secrets. The business is out there for the world to see, yet no one can successfully mimic the golden arches.

But this little example is simply a single representation of how it works in every industry around the world.

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