How Early to Send Email Campaigns?
For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been surprising.
And because they tested anywhere between 1 am to 10 am ET, they were able to learn not only which times were optimal but also more about who their audience really *was*. Without a doubt, time of day continues to be one of the most relevant discussions out there for email marketers.
Stay tuned for a Case Study (and possible podcast) about MarketingExperiments testing…