Daniel Burstein

Marketing Research in Action: Marketers using lead nurturing average 107% lead gen ROI

May 17th, 2012

In our most recent episode of Marketing Research in Action, I discussed how lead nurturing could help your B2B marketing efforts with Jen Doyle, Senior Research Manager, MECLABS, based on data from her 2012 B2B Marketing Benchmark Report (free excerpt here).



Here is a look at some of the research Jen and I discussed with direct links to that part of the video.

0:38 – Organizations that are engaged in lead nurturing realize higher ROIs on their lead generation efforts.

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2:01 – Top tactics for creating engaging lead nurturing content

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5:40 – Frequency of lead nurturing touches

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Related Resources

Email Marketing: The importance of lead nurturing in the complex B2B sale

Lead Nurturing: Pilot campaign increases conversion 32.6% with automated emails

Lead Nurturing: You could be losing as much as 80% of your sales; here’s how you keep them

MarketingSherpa Webinar Replay — 5 Key Components for Establishing and Optimizing Lead Nurturing Campaigns

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Director of Editorial Content, MECLABS Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine. Prior to joining the team, Daniel was Vice President of MindPulse Communications, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications.

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