Marketing Research in Action: Marketers using lead nurturing average 107% lead gen ROI
In our most recent episode of Marketing Research in Action, I discussed how lead nurturing could help your B2B marketing efforts with Jen Doyle, Senior Research Manager, MECLABS, based on data from her 2012 B2B Marketing Benchmark Report (free excerpt here).
Here is a look at some of the research Jen and I discussed with direct links to that part of the video.
0:38 – Organizations that are engaged in lead nurturing realize higher ROIs on their lead generation efforts.
2:01 – Top tactics for creating engaging lead nurturing content
5:40 – Frequency of lead nurturing touches