<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: More Efficient Marketing</title>
	<atom:link href="http://sherpablog.marketingsherpa.com/business-to-business/more-efficient-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://sherpablog.marketingsherpa.com/b2b-marketing/business-to-business/more-efficient-marketing/</link>
	<description></description>
	<lastBuildDate>Wed, 08 Feb 2012 18:55:13 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
	<item>
		<title>By: Matt Walde</title>
		<link>http://sherpablog.marketingsherpa.com/b2b-marketing/business-to-business/more-efficient-marketing/comment-page-1/#comment-6207</link>
		<dc:creator>Matt Walde</dc:creator>
		<pubDate>Thu, 25 Jun 2009 16:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=5338#comment-6207</guid>
		<description>Adam, Great Post!  

I&#039;ve definitely benefited in the past 6 months or so, as I&#039;m finding businesses pulling marketing dollars from print and going online. They know, now more than ever, they can&#039;t skimp on marketing.

I&#039;m also nearing the point where I have to make the call - hire a body or buy software.  I&#039;m favoring the software solution for cost and efficiency reasons.  I&#039;ll defintiely check out Lyris, as they seem to do it all.  

Thanks!

Matt
http://www.advisionmarketing.com/blog/</description>
		<content:encoded><![CDATA[<p>Adam, Great Post!  </p>
<p>I&#8217;ve definitely benefited in the past 6 months or so, as I&#8217;m finding businesses pulling marketing dollars from print and going online. They know, now more than ever, they can&#8217;t skimp on marketing.</p>
<p>I&#8217;m also nearing the point where I have to make the call &#8211; hire a body or buy software.  I&#8217;m favoring the software solution for cost and efficiency reasons.  I&#8217;ll defintiely check out Lyris, as they seem to do it all.  </p>
<p>Thanks!</p>
<p>Matt<br />
<a href="http://www.advisionmarketing.com/blog/" rel="nofollow">http://www.advisionmarketing.com/blog/</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Corwin</title>
		<link>http://sherpablog.marketingsherpa.com/b2b-marketing/business-to-business/more-efficient-marketing/comment-page-1/#comment-5843</link>
		<dc:creator>Eric Corwin</dc:creator>
		<pubDate>Wed, 17 Jun 2009 12:37:44 +0000</pubDate>
		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=5338#comment-5843</guid>
		<description>We work in the lead generation business for media.  Every day we generate leads for all forms of media across the country.  We match small businesses with local media and in most cases both have greatly reduced their marketing expenditures.  Marketing is always the first to be cut leading to the self fulfilling prophecy of reduced sales and in turn slowing the company&#039;s return to a strong post-recession position.  Now is the time to work harder at finding better ways to run your company so that you can stay competitive through a strong marketing presence.</description>
		<content:encoded><![CDATA[<p>We work in the lead generation business for media.  Every day we generate leads for all forms of media across the country.  We match small businesses with local media and in most cases both have greatly reduced their marketing expenditures.  Marketing is always the first to be cut leading to the self fulfilling prophecy of reduced sales and in turn slowing the company&#8217;s return to a strong post-recession position.  Now is the time to work harder at finding better ways to run your company so that you can stay competitive through a strong marketing presence.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

