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	<title>Marketingsherpa Blog &#187; Email Marketing</title>
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		<title>Email Marketing: Avoid the pitfalls of a direct-mail mindset</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/avoid-direct-mail-mindset/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/avoid-direct-mail-mindset/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 08:01:49 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[ISPs]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9397</guid>
		<description><![CDATA[Companies used email marketing as a digital form of direct mail for years. We now know email is not direct mail, but some companies continue reliving the past. Here are a few examples ...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Email Marketing: A closer look at budgets</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/email-marketing-budgets/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/email-marketing-budgets/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 08:01:14 +0000</pubDate>
		<dc:creator>Daniel Burstein</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Summit 2012]]></category>
		<category><![CDATA[online marketing budgets]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9366</guid>
		<description><![CDATA[We wanted to take a moment to take a look at a common email question: it’s a touch-and-go economy, are my competitors still investing in email marketing? The answer is a resounding yes. Find out why ...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Email Marketing: The importance of lead nurturing in the complex B2B sale</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/b2b-lead-nurturing-importance/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/b2b-lead-nurturing-importance/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 08:01:19 +0000</pubDate>
		<dc:creator>David Kirkpatrick</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Email Summit 2012]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[sales-ready]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9313</guid>
		<description><![CDATA[According to MarketingSherpa research, almost three quarters of all B2B leads are not sales-ready. This is where lead nurturing campaigns come into play. Read on for more information how lead nurturing can help in the complex B2B sale.]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Email Research: Top 3 tactics to grow your list</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/top-list-growth-tactics/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/top-list-growth-tactics/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 08:01:53 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9292</guid>
		<description><![CDATA[Growing your database can seem daunting, with the number of tactics at your disposal. Thankfully, marketers have been running list growth campaigns for years. Check out this blog post to see chart of 10 popular tactics, starting with the most effective on top, pulled from the all new MarketingSherpa 2012 Email Marketing Benchmark Report.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Trigger Happy: Why emails are the magic bullets of marketing automation and shopping cart recovery</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/triggered-emails-automation/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/triggered-emails-automation/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 08:01:36 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[automated email messages]]></category>
		<category><![CDATA[engagement rate]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[shopping cart recovery]]></category>
		<category><![CDATA[triggered emails]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9255</guid>
		<description><![CDATA[The automated messages behind buzzwords like "marketing automation" and  "shopping cart recovery"seem to be taken for granted. This MarketingSherpa blog post will explain the reasons behind our observation that  triggered messages have tremendously higher engagement rates than most other emails. ]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Email Research: The 5 best email variables to test</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/email-marketing-testing-variables/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/email-marketing-testing-variables/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 08:01:39 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[landing page tests]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[subject line]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=8953</guid>
		<description><![CDATA[Nearly every email marketer we ask tests subject lines. The fact is the subject line is only a tiny fraction of what you can test. Let's look at the five most effective variables you can test in email campaigns, pulled from a chart in our brand-new 2012 Email Marketing Benchmark Report.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/welcome-email-in-5-steps/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/welcome-email-in-5-steps/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 08:01:16 +0000</pubDate>
		<dc:creator>Jeffrey Rice</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[2012 Email Marketing Benchmark Report]]></category>
		<category><![CDATA[automated email messages]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[welcome messages]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=8925</guid>
		<description><![CDATA[Because of their timing and relevancy, automated campaigns achieve higher open rates than traditional email messages. Our research found 73% of marketers send an email message within 24 hours of the subscriber registering for their program.There are five steps to creating an effective welcome email to quickly establish rapport with a new subscriber.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Customer-centric Marketing: Tap into your culture to differentiate from the competition</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/customer-centric-competition/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/customer-centric-competition/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 08:01:12 +0000</pubDate>
		<dc:creator>Daniel Burstein</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[backstory]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer-centricity]]></category>
		<category><![CDATA[socially responsible]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=8861</guid>
		<description><![CDATA[If you are not the lowest-priced offering in the market, you need a differentiator to justify your premium price. Why should customers pay more for the honor of buying from you? One excellent point Brian Solis makes is shifting the focus from marketing tactic to focusing on customer value …]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Deliverability: Global stats show North America leads &#8212; but we have work to do</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/global-email-deliverability/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/global-email-deliverability/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 08:01:56 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email deliverability]]></category>
		<category><![CDATA[inbox placement]]></category>
		<category><![CDATA[IPR]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=8769</guid>
		<description><![CDATA[Last week, we had the pleasure of co-presenting a webinar on email deliverability with Tom Sather, Director of Professional Services at Return Path, the webinar's sponsor. Sather noted the average inbox placement rate (the percentage of emails sent that make it to the inbox) is somewhat low across the globe. As you can see from the webinar slide below, emails in North America fared a little better in the study.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Email Marketing: How to encourage sharing wisely, not randomly</title>
		<link>http://sherpablog.marketingsherpa.com/email-marketing/encourage-sharing-wisely/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/encourage-sharing-wisely/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 08:01:43 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email marketing benchmark report]]></category>
		<category><![CDATA[sharing buttons]]></category>
		<category><![CDATA[social email marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=8668</guid>
		<description><![CDATA[Many email marketers struggle to get the audience to use these buttons. Simply adding the buttons and hoping they are clicked will not work. You must be more strategic and less random in your tactics.]]></description>
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		<slash:comments>3</slash:comments>
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