It’s finally here, the moment I’ve been waiting for: ZINCON 2016! The Zumba® Instructor Network Convention has been the talk of the year amongst Zumba instructors worldwide. In our world, it’s the most secretive, yet thrilling, event of the year.
Being a participant in the buildup to this convention reminded me that event marketing is an opportunity to leverage in-person engagement and build relationships with your customer.
In planning, every company’s approach will differ, but your execution has to be tight. Your overall goal is always to make an impact on your customer, and Zumba is a fantastic example of how to do that. As a new instructor myself, all I’ve heard over the last few months was how valuable and fun ZINCON has been in previous years, which only made me want to Zumba my way there!
As I went through the process of registering for this event, I wanted to share three tips I found interesting in Zumba’s promotion of this special convention.