Most-tweeted Blog Posts of 2010: Blogging for prospects, making social and email work together, email marketing optimization, and more
At this time of year, I see many “My Top 10 Posts for 2010” or “Our Top Blog Posts of the Year.” Here on the MarketingSherpa Blog, we thought we’d try something a little different. We’re sharing your top posts of the year.
We used that neat little plug-in located in the upper right of every post, the Topsy Retweet Button, to determine which posts you (and your peers) found most valuable this year. Here’s what you had to say…
- Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
“3 Ways To Make The Most Of A Corporate Blog” – @flowtown
- Making Social and Email Work Together“Social and Email need to work together–people who use social media actually check their email more frequently” – @leeodden
- Internet Marketing for Beginners: Email marketing optimization 101“Want more email capture? Great article from @MarketingSherpa, with a fab little formula on messaging effectiveness.” – @whistlerjedi
- Email Marketing: “I am not dead yet”“Email Marketing returns an average of $42 for each dollar spent this year” – @Newspapergrl
- Content Marketing: How to get your subject matter experts on your corporate blog“How to persuade in-house experts to go social via @sbosm” – @jeffhurt
- Public Relations: The best press release is no press release“Talk to media like they’re your older brother!!” – @laermer
- Lead generation: Real-time, data-driven B2B marketing and sales“David Meerman Scott shares good info on the integration of B2B social media and real-time lead gen” – @copywriter4u
- Social Marketing: Twitter contest boosts followers 43%“story behind clever @Kobo campaign run on @Offerpop” – @abonde
- Social Media Success Means Learning to Let Go“article on relinquishing control in social media to get more engagement and consistency. Great insights.” – @sarameaney
- Ten Numbers Every Email Marketer Should Commit to Memory“Don’t forget about email” – @thearchergroup
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Sherpa’s Take on B2B in 2010: Part Two – Marketing automation and lead generation content
By PYoakumOctober 21st, 2008 No comments
For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been surprising. Read more…October 18th, 2008 1 comment
Jacqueline Simpson, Marketing Manager, Tourism British Columbia, and her team are constantly testing their opt-in landing pages for multichannel campaigns. They came upon a particularly outstanding group of findings recently.September 11th, 2008 No comments
The Internet has opened up the entire world to retail marketers. Anyone who can reach a computer to go online can buy your product.
Global ecommerce marketing has a lot of challenges, though, like translation. Unless you have a team of translators on staff, you’re going to need some help localizing your marketing copy.
Here is some advice from Larry Arnold, Manager, Consumer Technology Publications, Garmin, that could help you organize a diverse translation process.August 3rd, 2008 No comments
One of the newer ways of marketing to consumers lies in the idea of being green. It’s pretty simple: If you can convince environmentally conscious folks that you care about running your operations responsibly, that sizable group becomes much more inclined to spend money on your products or services. Read more…Categories: Consumer Marketing, Consumer Packaged Goods, Ecommerce Eretail, Email Marketing, International Marketing, Non Profit Fundraising, Offiline Marketing And Advertising, Online Advertising, Online Marketing, PR Fame Communications, Social Networking Evangelism Community Consumer Marketing, Email Marketing, eretail, Online Advertising, Online MarketingJune 25th, 2008 No comments
Online consumers want a personalized Web experience, according to a recent survey conducted by MyBuys/The E-tailing Group. Out of the 1,345 consumers surveyed, 77% said they have made additional purchases based on a merchant’s personalized recommendation. Read more…June 4th, 2008 No comments
There’s a lot to be said for marketing to one of our closest neighbors, Canada – especially when their economy (and dollar) is strong, and ours remains weaker.
There is plenty of opportunity for B-to-B marketers targeting Canada. I discovered this opportunity while doing research for a special report on marketing to Canadians.
- Making Social and Email Work Together