I opened my Sunday newspaper this weekend and noticed an unusual ad stuffed among the many circulars. The ad was a full-sized grocery bag, and it was anything but subtle.
Office Max’s promotion runs from Aug. 16 to Aug. 22 and gives shoppers 20% off everything they can squeeze into the brown bag. If you’re thinking how best to fit a new office chair into the bag–don’t worry. All furniture qualifies for the discount, according to the small print. Computers, printers, and a few other items are among the unfortunate few that do not qualify.
I was surprised at the style and creativity of the ad. The bulky brown paper certainly stood out from the rest of the Sunday circulars, and the design looks good. There’s even a pattern down the side instead of the usual blank brown space:
Have any marketers reading this tried something similar? Or have you seen other companies try something similar in the past? Let us know in the comments…
Most of you know that one way to drive people to a website is by putting the address on everything that might get in front of the eyes of potential customers.
I’d like to provide another suggestion: Give people an incentive to actually go to the website.
If you’re a college or university trying to increase admissions, for example, try including an MP3 card in direct mailings. You could have whatever message or logo you want printed onto the card, which looks like a credit card.
It could say visit our site to receive one free MP3 music download. That gets your target audience through the gates, so to speak. Hopefully they will look around the site while waiting for the song to download.
“This has been incredibly useful for private schools and colleges,” says Fred Snyder, VP of Sales, Eastern Region, for Geiger, one of the oldest and largest privately held promotional products companies in the world.
Snyder provided some background information for a Sherpa report on how to maximize the ROI of promotional products in a tough economy. He also provided this tip!
I had the pleasure of speaking with Dennis Hernreich, EVP/COO/CFO, Casual Male Retail Group last week. We mostly discussed how the U.S.-based big and tall male apparel retailer is expanding into Europe, England in particular, and the lessons Hernreich has gained from the experience.
Read more…
Most people in the real estate vertical know that RE/MAX is a top buyer when it comes to television ads. The company spends more than $1 billion annually promoting brand awareness through many channels, including television. Read more…
One of the newer ways of marketing to consumers lies in the idea of being green. It’s pretty simple: If you can convince environmentally conscious folks that you care about running your operations responsibly, that sizable group becomes much more inclined to spend money on your products or services. Read more…
Categories: Consumer Marketing, Consumer Packaged Goods, Ecommerce Eretail, Email Marketing, International Marketing, Non Profit Fundraising, Offiline Marketing And Advertising, Online Advertising, Online Marketing, PR Fame Communications, Social Networking Evangelism Community Tags: Consumer Marketing, Email Marketing, eretail, Online Advertising, Online Marketing
There’s been lots of talk for some time about the convergence of online marketing with the print advertising world. Of course, as this blog has discussed in a past entry, there’s the virtual catalog with its ‘thumb-through-the-pages’ technology. And there’s been new ‘online magazines’ debuting in recent years.
Well, Yahoo! has announced a program designed to target online viewers with display ads that originate from the Web versions of retailers’ newspaper circulars. Now, on its face, this is not entirely new. Specifically, grocery chains, drug stores and other retailers have made their circulars available for printable download.
Read more…
Categories: Consumer Marketing, Ecommerce Eretail, Email Marketing, Offiline Marketing And Advertising, Online Advertising, Online Marketing, Social Networking Evangelism Community Tags: Consumer Marketing, Email Marketing, eretail, Online Advertising, Online Marketing
I’ve discovered that the customer loyalty strategy of sending out birthday emails is largely relegated to the restaurant biz. Read more…
Categories: Consumer Marketing, Ecommerce Eretail, Email Marketing, Non Profit Fundraising, Offiline Marketing And Advertising, Online Advertising, Online Marketing Tags: Consumer Marketing, Email Marketing, eretail, Online Advertising, Online Marketing
I recently received an email from outdoors clothier Roots with a subject line that definitely caught my eye: “Free Economy Shipping This Memorial Weekend”.
The imperative word in that copy was “Economy.” With gas prices this summer seemingly ready to hamper consumer spirits, it reminded me that free-shipping promos will likely be hotter than ever. Read more…
Categories: B To B Ecommerce, Branding, Consumer Marketing, Ecommerce Eretail, Email Marketing, Offiline Marketing And Advertising, Online Advertising, Online Marketing Tags: Consumer Marketing, Email Marketing, eretail, Online Advertising, Online Marketing
What I’ll call “Talk TV” seems to be an emerging and sensibly low-risk medium for major brands to drive Web traffic via sports entertainment on the good ol’ tube. Read more…
Categories: Branding, Channel Marketing, Consumer Electronics, Ecommerce Eretail, Offiline Marketing And Advertising, Online Advertising, Online Marketing Tags: Consumer Marketing, Email Marketing, eretail, Online Advertising, Online Marketing
