Marketers can’t afford to offend the powerful force that is the mom blogosphere. The recent Motrin mommy mess-up is a testament to that. Read more…
Am I the only sports fan to notice how more and more TV analysts in the niche are talking about individual athletes’ and sports teams’ as “brands”? Of course, they have always been, quote-and-unquote, brands. That’s real-world talk among marketing professionals.
But to protect the fans (or “customers”) from the game of marketing, this stuff was not supposed to be discussed in public. At least, that is the way it used to be. Yet, times have changed. Read more…
The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that’s a good thing for BlackBerry marketers.
Because, no matter the brand, smartphones are not going anywhere.
There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold. And they will drive the wireless market further into the future.
Before you know it, the smartphone will be akin to the television set in the late 1970s. Absolutely everyone will have one, and the picture will likely be in color (if not high-definition).
Of course, they will be more affordable than ever, too.
As you might have read in an earlier blog, I have been looking for a marketer who has tested mobile-dedicated links and landing pages in their emails. Well, I have found one.
Stay tuned for a how-to article in the coming weeks. You’ll learn that marketing to smartphones now is a no-brainer – if you want to get ahead of the competition.
There was an interesting article in a recent print edition of The Wall Street Journal about how there may be tough times ahead for the more than 300 advertising networks on the Web. The online edition of TWSJ is not a freebie, so I will summarize. Read more…
User-generated content started being a hot topic a couple of years ago. It’s not that marketers are truly ignoring it, but I think it’s fair to say that the buzz has fizzled a bit.
Perhaps this has something to do with an economy that’s been sticking its tongue out at the public for about a year now. Ya think? Read more…
Jacqueline Simpson, Marketing Manager, Tourism British Columbia, and her team are constantly testing their opt-in landing pages for multichannel campaigns. They came upon a particularly outstanding group of findings recently.
Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.
Last year, numerous email marketers used Halloween to spike their open and clickthrough rates and drive sales. But the most important thing that industry observers saw in their inboxes was that this mini-season isn’t just for seasonal marketers with tight product niches. Read more…
A major eretail player has been using a ‘wow’ tactic. In their order confirmation emails, the brand has offered customers the chance to call a toll-free number that same day if they want to add more products to their order. Read more…
Partnering with your competition can make for tense relations. You’re supposed to be working together, but you’re going after the same market with the same product. It can get confusing.
