“Your brand is not what you say it is, but what your customers say it is.”
Or so goes the old advertising maxim.
If we were to update that to modern times, we might add, “And you can discover what they’re saying about your brand on social media.”
When Cambria Jacobs, Vice President of Marketing, Door to Door Organics, sat down for an interview at MarketingSherpa Summit 2016 with Courtney Eckerle, Managing Editor, MarketingSherpa, she shared that old advertising maxim along with her team’s journey on social media — from a customer service channel to a unified, proactive, brand-building strategy.
Here are four key lessons from Cambria’s interview …