Marketingsherpa Blog

Higher cart abandonment and bounce rates may be a sign of the gloomier economic times for eretailers. Both rates are up, according to a new report from MarketLive, Inc., which compiled data from almost 100 eretailers.

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Day one at the recent MarketingSherpa Selling Online Subscriptions Summit in New York City offered some impressive takeaways. Take the “Landing Page Optimization Case Studies” session by Flint McGlaughlin, Director, MarketingExperiments. Two key takeaways:

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