Basic Tips for Improving Ecommerce Experiences
About a month ago I had the pleasure of interviewing Tamara Adlin about best practices in improving users’ ecommerce experiences.
Here were her Top 3 Tips for Enhancing Users’ Ecommerce Experiences:
Tip #1. Display differentiators and value propositions on the homepage
Adlin says 99% of the sites she sees fail to apply this simple rule. It’s as easy as constructing a simple statement, or bullet points, or a general voice that relays: Welcome. Here’s who we are. Here’s what we sell. Here’s how we’re different. Here’s why you should care. Here’s what you should do.
Tip #2. Look at the site from end-to-end
Companies should get into the habit of clicking through their site every day. Go to the site, click on the sale or promotion creative. Where does it take you? How can you make that process make more sense for the user? How can you give them exactly what they want?
Tip #3. Customer service is the key
Don’t slack on customer service efficiencies. If a customer says the product doesn’t work, invest in a proactive customer service department that offers to expedite a new product immediately. The positive word-of-mouth garnered from that simple gesture is worth thousands of marketing dollars.