Ecommerce Investment Advice: How marketers can make their companies more valuable
We don’t often think of business investors as marketing experts.
However, great marketing is grounded in a great value proposition. If anyone is good at finding a value proposition, it’s a (smart) potential buyer of a business. Great investors have a way of cutting through all the hype and finding the true value (or lack thereof) in a company.
It stands to reason, then, that a great investor would be a stellar resource to tap for your marketing efforts.
Enter Abe Garver, Managing Director, BG Strategic Advisors. Abe attended IRCE last year and was able to talk to former MarketingSherpa reporter Allison Banko about how ecommerce marketers can develop an acquisition mindset and help grow their business, whether they plan to sell or not.
In this interview he covers:
- How you value an ecommerce company
- The four keys to making your ecommerce company more investor friendly (and as a result, customer friendly)
- Why ecommerce companies aren’t really getting it right, and who really is
You might also like: