Adam T. Sutton

Random Internet Stats Tool

October 2nd, 2009

I was doing some much-needed browsing of the blogs this afternoon when I noticed a post from Steve Rubel pointing out this Internet Stats tool on Google’s UK domain.

The tool lets you search and browse data on:
o Macro economic trends
o Technology
o Consumer trends
o Media consumption
o Media landscape

The topics can be broken into subcategories, and the data is supplied by a few dozen research companies. The tool does not seem to have a ton of data, which gives it a more random than comprehensive quality. But nonetheless, there are some interesting stats, such as:

o Users are 1.5 times more attentive when browsing YouTube than when watching TV.
– Motorola (with Mindshare) and GM, partnered with YouTube, December 2008

o 5% of all time online is spent on Facebook.
– Comscore, April 2009

o 34% of Brits spend a whole day trying to find the best holiday deal online.
– Greenbee.com survey, January 2009

o 50.1% of online shoppers who placed items in their shopping carts did not go on to place an order.
– Core Metrics, March 2009

o Japanese etail giants can make as much as one quarter of their sales via cellphones. Nearly half of Tokyo’s single females are accessing the mobile web more than five times a week, with the peak shopping time between 1pm and 3pm reflecting the part-time employment status of many young Japanese.
– Internet Retailing, May 2009

I do not believe that the tool has enough data to  be useful, yet, but there is plenty of potential. One thing is certain: the data is really, really interesting.

Adam T. Sutton

About Adam T. Sutton

Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.

Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.

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