Natalie Myers

Real Estate Marketing Tip: Community Blogs

July 15th, 2008

Realtors are facing tough times, but they’re not giving up. Some are discovering innovative ways to market themselves and their properties.

Ralph Roberts, owner of Ralph Roberts Realty in Washington Township, MI, created a community blog for the county where he sells real estate.

It’s called MacombCountyVoice.com. The benefit is it acts as an SEO tool for keyword searches involving Macomb County.

The blog shows up on the first page of search results partly because the keyword “Macomb County” is in the headline of each blog post.

The blog, in turn, promotes Ralph’s company because it has a link to Ralph Roberts Realty in the top right-hand corner.

The blog also provides useful info for people living in or wanting to move to the county, Ralph says. It achieves two important goals in one fell swoop.

TIP: I think larger real estate companies can apply this to blog marketing strategies.

Natalie Myers

About Natalie Myers

Natalie Myers writes for MarketingSherpa’s Great Minds and Content Biz newsletters. She covers a broad array of topics for Great Minds, regularly interviewing thought leaders and experienced marketers about innovative or highly successful marketing strategies. For Content Biz she focuses specifically on online subscriptions models, including anything you pay for to read, listen to, watch, rent (as in Software as a Service models), etc.

She writes blog posts about topics relating to her beats, including useful information from interviews that doesn’t make it into an article.

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