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Granted this is just one consumer’s complaint, but it’s something to think about. A consumer named “Rob” recently was quoted in a Consumerist post about how Amazon ruined his wife’s surprise Christmas gift this year by sending email recommendations about the present after he purchased it.

His wife actually saw a subject line referring to the surprise gift (a TomTom GPS) on the couple’s shared Google homepage enabled with an iGoogle email widget showing recent emails. 

I suppose one could argue that it’s the consumer’s fault for putting the email widget on the site. But this brings up an interesting question for marketers.

In light of all the innovative Web applications that consumers have available to them, should marketers provide an opt-out for upsell emails during the checkout process?  At least during Christmas time, to prevent customer dissatisfaction issues?

About Natalie Myers

Natalie Myers writes for MarketingSherpa’s Great Minds and Content Biz newsletters. She covers a broad array of topics for Great Minds, regularly interviewing thought leaders and experienced marketers about innovative or highly successful marketing strategies. For Content Biz she focuses specifically on online subscriptions models, including anything you pay for to read, listen to, watch, rent (as in Software as a Service models), etc.

She writes blog posts about topics relating to her beats, including useful information from interviews that doesn’t make it into an article.

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Categories: Consumer Marketing, Ecommerce Eretail, Email Marketing, Marketing Tags: Amazon, christmas, Email, email widget, iGoogle, opt out