Daniel Burstein

Where to Find Email Marketing’s Low-hanging Fruit

At Email Summit 2012, Luke Thorpe, Multimedia Specialist, MECLABS, grabbed his camera, I grabbed a mic, and we traveled the vast recesses of the expo floor at Caesars Palace to ask attendees and sponsors where the low-hanging fruit is for email marketers. Here’s what they had to say …



If you’re the impatient type, simply click the time signature links below to jump ahead to specific pieces of email marketing advice.

0:36 – Joel Book, Principal, ExactTarget Marketing Research & Education Group, on converting your social media audience into email subscribers as well as using SMS to opt-in

1:41 – Milap Shah, CEO and founder, NexSales, on why less is more

2:19 – Jason Henderson, owner, Big Marketing, on relevancy using automated messages

2:54 – Dr. Flint McGlaughlin, Managing Director and CEO, on the headlines as a pickup line

3:25 – Jared Heath, Content Manager, School Improvement Network, on email coming from someone, not some company

3:44 – Kara Johnson, Email Marketing Manager, CareerBuilder, on the growth of mobile users

4:10 – Justine Jordan, Marketing Director, Litmus.com, on optimizing email campaigns to make them more email friendly

4:43 – Douglas Nerge, Senior Email Marketing Associate, W. W. Grainger, on leveraging customer behavior to identify cross-sell opportunities

5:20 – Nicole Cunningham, Windshuttle, on adding a personal element

5:34 – Brian Solis, Principal, Altimeter Group, on the segmentation of the message


Related Resources:

Email Summit 2012 DVD Combo Special

ScottsMiracle-Gro Uses SMS Messaging from ExactTarget to Attract New Email Subscribers (via ExactTarget)

Email Summit: Integrating mobile, social and email marketing channels

Design + Data = A Match Made in Heaven? (via Litmus)

You Can’t Measure What It Is You Do Not Value (via Brian Solis)

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Email Marketing

  1. June 19th, 2012 at 04:21 | #1

    Hi guys,

    I was interested in this but the videos seem to have been removed. What gives?


  2. Selena Blue
    Selena Blue
    June 19th, 2012 at 07:25 | #2

    Sorry about that. The links will take you to the video clips now.

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