MarketingSherpa Blog http://sherpablog.marketingsherpa.com Thu, 23 May 2013 13:53:03 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Value Proposition: 4 questions every marketer should ask about value prop http://sherpablog.marketingsherpa.com/marketing/4-questions-for-value-prop/ http://sherpablog.marketingsherpa.com/marketing/4-questions-for-value-prop/#comments Tue, 21 May 2013 18:46:07 +0000 John Tackett http://sherpablog.marketingsherpa.com/?p=12822 http://sherpablog.marketingsherpa.com/marketing/4-questions-for-value-prop/feed/ 0 Search Marketing: 3 common mistakes marketers make using Google AdWords http://sherpablog.marketingsherpa.com/search-marketing/3-common-google-adwords-mistakes/ http://sherpablog.marketingsherpa.com/search-marketing/3-common-google-adwords-mistakes/#comments Fri, 17 May 2013 08:01:35 +0000 Matthew Hertzman http://sherpablog.marketingsherpa.com/?p=12807 http://sherpablog.marketingsherpa.com/search-marketing/3-common-google-adwords-mistakes/feed/ 1 Competitive Analysis: Stepping outside the industry and ahead of the competition http://sherpablog.marketingsherpa.com/marketing/competitive-analysis-tips/ http://sherpablog.marketingsherpa.com/marketing/competitive-analysis-tips/#comments Tue, 14 May 2013 08:01:05 +0000 Michael Groszek http://sherpablog.marketingsherpa.com/?p=12769 http://sherpablog.marketingsherpa.com/marketing/competitive-analysis-tips/feed/ 1 Social Media: Why Facebook’s new Graph Search will change social media marketing http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/facebook-graph-search-insights/ http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/facebook-graph-search-insights/#comments Fri, 10 May 2013 08:01:17 +0000 John Cockburn http://sherpablog.marketingsherpa.com/?p=12742 http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/facebook-graph-search-insights/feed/ 6 [Video] How The Boston Globe used customer insight to create new strategy http://sherpablog.marketingsherpa.com/consumer-marketing/boston-globe-customer-insight-strategy/ http://sherpablog.marketingsherpa.com/consumer-marketing/boston-globe-customer-insight-strategy/#comments Tue, 07 May 2013 08:01:35 +0000 David Kirkpatrick http://sherpablog.marketingsherpa.com/?p=12736 http://sherpablog.marketingsherpa.com/consumer-marketing/boston-globe-customer-insight-strategy/feed/ 0 Marketing Analytics: Now that marketers can collect data, interpretation is the top challenge http://sherpablog.marketingsherpa.com/marketing/analytics-interpretation-challenges-peer-insights/ http://sherpablog.marketingsherpa.com/marketing/analytics-interpretation-challenges-peer-insights/#comments Fri, 03 May 2013 08:01:44 +0000 Daniel Burstein http://sherpablog.marketingsherpa.com/?p=12697 http://sherpablog.marketingsherpa.com/marketing/analytics-interpretation-challenges-peer-insights/feed/ 1 Test Planning: Create a universal test planner in 3 simple steps http://sherpablog.marketingsherpa.com/research-and-measurement/universal-test-planner-steps/ http://sherpablog.marketingsherpa.com/research-and-measurement/universal-test-planner-steps/#comments Thu, 02 May 2013 08:01:38 +0000 Emily Munns http://sherpablog.marketingsherpa.com/?p=12690 http://sherpablog.marketingsherpa.com/research-and-measurement/universal-test-planner-steps/feed/ 1 Infographic: Customer experience in the digital age http://sherpablog.marketingsherpa.com/online-marketing/customer-experience-digital-age/ http://sherpablog.marketingsherpa.com/online-marketing/customer-experience-digital-age/#comments Tue, 30 Apr 2013 08:01:03 +0000 David Kirkpatrick http://sherpablog.marketingsherpa.com/?p=12670 http://sherpablog.marketingsherpa.com/online-marketing/customer-experience-digital-age/feed/ 4 Marketing Analytics: Managing through measurement and marketing as revenue center http://sherpablog.marketingsherpa.com/research-and-measurement/marketing-analytics-peer-insights/ http://sherpablog.marketingsherpa.com/research-and-measurement/marketing-analytics-peer-insights/#comments Fri, 26 Apr 2013 08:01:06 +0000 Daniel Burstein http://sherpablog.marketingsherpa.com/?p=12641 http://sherpablog.marketingsherpa.com/research-and-measurement/marketing-analytics-peer-insights/feed/ 0 Testing: Go big, or go home? http://sherpablog.marketingsherpa.com/marketing/radical-testing-tips/ http://sherpablog.marketingsherpa.com/marketing/radical-testing-tips/#comments Thu, 25 Apr 2013 08:01:01 +0000 Tony Doty http://sherpablog.marketingsherpa.com/?p=12616 http://sherpablog.marketingsherpa.com/marketing/radical-testing-tips/feed/ 0