MarketingSherpa Blog http://sherpablog.marketingsherpa.com Fri, 17 May 2013 13:28:09 +0000 http://backend.userland.com/rss092 en Search Marketing: 3 common mistakes marketers make using Google Adwords http://sherpablog.marketingsherpa.com/search-marketing/3-common-google-adwords-mistakes/ Competitive Analysis: Stepping outside the industry and ahead of the competition http://sherpablog.marketingsherpa.com/marketing/competitive-analysis-tips/ Social Media: Why Facebook’s new Graph Search will change social media marketing http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/facebook-graph-search-insights/ [Video] How The Boston Globe used customer insight to create new strategy http://sherpablog.marketingsherpa.com/consumer-marketing/boston-globe-customer-insight-strategy/ Marketing Analytics: Now that marketers can collect data, interpretation is the top challenge http://sherpablog.marketingsherpa.com/marketing/analytics-interpretation-challenges-peer-insights/ Test Planning: Create a universal test planner in 3 simple steps http://sherpablog.marketingsherpa.com/research-and-measurement/universal-test-planner-steps/ Infographic: Customer experience in the digital age http://sherpablog.marketingsherpa.com/online-marketing/customer-experience-digital-age/ Marketing Analytics: Managing through measurement and marketing as revenue center http://sherpablog.marketingsherpa.com/research-and-measurement/marketing-analytics-peer-insights/ Testing: Go big, or go home? http://sherpablog.marketingsherpa.com/marketing/radical-testing-tips/ Who’s Running Your Marketing Department, You or Legal? http://sherpablog.marketingsherpa.com/marketing/legal-marketing-challenges/