Daniel Burstein

Marketing Research in Action: Content marketing data

May 24th, 2012

On the latest episode of Marketing Research in Action, I discuss research about content marketing from MarketingSherpa’s 2012 Search Marketing Benchmark Report – SEO Edition (free excerpt at that link), with Ninan Chacko, Global Chief Executive Officer, PR Newswire

 

 

Here’s a look at what Ninan and I discussed. Feel free to use these links to jump straight to that point in the video.

1:06 – Webpages

1:38 – Social media (other than blogs)

2:28 – Press releases

4:34 – How a press release should look in 2012

6:35 – Using a press release to promote other content marketing channels

8:22 – The benefit of cross-media integration

 

And here is a closer look at that data from the SEO Benchmark Report …

 Content marketing products, by organization size

 

Related Resources

Brand TV: Using Video to Engage Audiences (via PR Newswire)

Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue

Public Relations: Getting corporate data out of subject matter experts heads and into quarterly trend reports increased media coverage 261%

Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic

MarketingSherpa’s 2012 Search Marketing Benchmark Report – SEO Edition

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Director of Editorial Content, MECLABS Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine. Prior to joining the team, Daniel was Vice President of MindPulse Communications, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications.

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