Daniel Burstein

Marketing Research in Action: Content marketing data

On the latest episode of Marketing Research in Action, I discuss research about content marketing from MarketingSherpa’s 2012 Search Marketing Benchmark Report – SEO Edition (free excerpt at that link), with Ninan Chacko, Global Chief Executive Officer, PR Newswire

 

 

Here’s a look at what Ninan and I discussed. Feel free to use these links to jump straight to that point in the video.

1:06 – Webpages

1:38 – Social media (other than blogs)

2:28 – Press releases

4:34 – How a press release should look in 2012

6:35 – Using a press release to promote other content marketing channels

8:22 – The benefit of cross-media integration

 

And here is a closer look at that data from the SEO Benchmark Report …

 Content marketing products, by organization size

 

Related Resources

Brand TV: Using Video to Engage Audiences (via PR Newswire)

Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue

Public Relations: Getting corporate data out of subject matter experts heads and into quarterly trend reports increased media coverage 261%

Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic

MarketingSherpa’s 2012 Search Marketing Benchmark Report – SEO Edition

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