Emily Taylor

Independently Owned and Operated

One of the prizes of winning the MarketingSherpa Reader’s Choice Awards is the chance for a guest post here on the MarketingSherpa blog. Today’s post is from gnome Flash blogger Emily Taylor. Please note, at gnome Flash, they use toys to represent themselves instead of the traditional bio picture.

It is too easy for a brand to lose its artisanal flare as it grows into a larger organization or corporation. The American spirit purveyor, Jack Daniel’s, has made a commitment to taking an equally homegrown approach to their campaigns. They have a series of videos that document the making of promotional posters by local artists that harken the Americana of the brand.

 

   
Jack Daniel’s meets The Signpainter from Travis Robertson on Vimeo.
 

 

Jack Daniel’s meets Jon Contino from Travis Robertson on Vimeo.
 

 

Jack Daniel’s meets Helms Workshop from Travis Robertson on Vimeo.
 

Related Resources:

much ado (via gnome Flash)

brand recognition (via gnome Flash)

Kodak’s Award-winning Online Launch Campaign (Great Creative on a Tight Budget)

How Annies Homegrown Uses the Web to Generate Consumer Passion for Boxes of Macaroni

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  1. Mark H
    August 23rd, 2012 at 14:38 | #1

    Wow. A very powerful, if subtle message. Speaks so highly to the values the company/brand embodies, rather than to the product the brand produces.

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