Local TV Station Web Sites Make Pitiful Ad Sales

Anne Holland June 24th, 2003

A new report from Borrell Associates on how local TV stations are making money online, shows their sites only get 4% of total estimated local advertising online ad dollars. In comparison local newspaper sites get 40%. The rest is divided between big national sites offering local services and search marketing. (I suspect search is growing by far the fastest.)

http://www.borrellassociates.com/research.html

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