IT Ad Dollars Overwhelmingly Moving to Online
Tomorrow morning online publishing company TechTarget will announce it’s had 54% increase in revenues in the past year, during which time period its print competition have seen 44.9% reduced revenues (and a lot have gone out of business). Are tech ad dollars moving online? Heck yeah!
Tech dollars have traditionally been the first big thing the Net saw. First in which organizations invested in Web sites, then what types of books Amazon sold the most, and now what ad dollars have moved most dramatically from offline to on. In the former two cases, the road then lead merrily to everyone else adopting the Web too and at apace they would have never predicted. Does TechTarget’s success (and CMPTechWeb’s and Knowledgestorm’s, etc.) mean that other sectors’ ad dollars will move online someday sooner and more dramatically than anyone expected? I’m tired of the old 6% online ad growth this year prediction.
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