Anne Holland

eBay to start selling audio downloads

July 21st, 2004

According to new from Peter Zollman over at Classified Intelligence Alert, eBay is about to test selling music downloads. Which will no doubt throw the RIAA into a tizzy. I also wonder if the folks at Audible (who sell digital audio downloads to bestsellers, newspapers, and their own original content) will soon find themselves competing with “used” copies of their audiobooks, kinda like the print book world.

We just did a case study on music downloads this week. Steve Winwood is giving away an eight-minute song free for file sharers from his latest album in hopes it will raise CD sales. I’ll bet you a dollar that somebody sticks that song on eBay, and another buck that somebody else is dumb enough to buy it there because they don’t know you can get it free at RazorPop….

Oh yeah.

Categories: Uncategorized Tags:



We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.