John Tackett

Content Marketing: How McGladrey built a strategy around content development [Video]

When asked about different types of content, more than half of marketers considered 12 of 18 types of content to be difficult to create.

At Lead Gen Summit 2013 in San Francisco, we will have sessions discussing how to use content marketing to capture and nurture leads.

To help prepare you for Summit, today on the MarketingSherpa Blog, we’re sharing a video excerpt from B2B Summit 2012 about content production …

 

In this video excerpt, Eric Webb, Senior Director of Corporate Communication, McGladrey, shared the steps the accounting and consulting firm took to improve its content marketing efforts and, ultimately, execute a 300% increase in content production.

To see the rest of Eric’s presentation and learn more about how you can use content marketing to better serve your customers, watch the free full presentation in the MarketingSherpa Video Archive.

Related Resources:

MarketingSherpa Lead Gen Summit 2013: September 30 – October 3, San Francisco

Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more

Content Marketing: 3 tips for how to get started

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  1. July 22nd, 2013 at 11:02 | #1

    Hi John,

    content marketing is huge with Google at the minute! Guest blogging to trustworthy websites with high social signals will do your rankings and brand name wonders!

    Thanks John. Kev Massey fro SixtyMarketing.

  2. July 23rd, 2013 at 14:03 | #2

    Hi John,
    Even with a strategy, content building is time and resource-consuming. The customer decision journey is more complex than ever, and content needs to engage customers in real-time. Personalization of content is the next big thing! Tamar, Insightera

  3. October 16th, 2013 at 07:18 | #3

    Content marketing is important for acquiring new customers and therefore it need a good strategy to make content that is relevant to the product and service you are promoting and offering to the market.

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