Content Marketing: How McGladrey built a strategy around content development [Video]
When asked about different types of content, more than half of marketers considered 12 of 18 types of content to be difficult to create.
At Lead Gen Summit 2013 in San Francisco, we will have sessions discussing how to use content marketing to capture and nurture leads.
To help prepare you for Summit, today on the MarketingSherpa Blog, we’re sharing a video excerpt from B2B Summit 2012 about content production …
In this video excerpt, Eric Webb, Senior Director of Corporate Communication, McGladrey, shared the steps the accounting and consulting firm took to improve its content marketing efforts and, ultimately, execute a 300% increase in content production.
To see the rest of Eric’s presentation and learn more about how you can use content marketing to better serve your customers, watch the free full presentation in the MarketingSherpa Video Archive.
MarketingSherpa Lead Gen Summit 2013: September 30 – October 3, San Francisco