Embedding video — you should try it. You can use any one of the millions of videos on YouTube to liven up a blog post for nothing. Just copy the “embed” HTML code, paste it into a blog and bam — content that doesn’t cost a dime.
YouTube’s TOS says you can embed videos in a blog as long as you’re not:
o Trying to compete with YouTube
o Trying to directly make money from the video (like selling access or targeting advertising to it)
YouTube, of course, is not the only video portal. Wikipedia lists a few dozen, most of which are free. To be sure if you can use them, have your lawyer take a look. But if they offer embeddable video, you should be safe following the two guidelines above.
Having just said all that, I’ve embedded a video in this post to give it more life. Surfer Mike Parsons is riding one of the biggest waves ever caught on film:
About Adam T. Sutton
Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.
Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.
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