Daniel Burstein

Marketing Video: How to deliver relevant marketing based on different personality types

With our content creation for February’s Email Summit 2013 in Las Vegas now in full swing, we wanted to take one last, loving look at our previous Summit – B2B Summit 2012.

Keynote Sally Hogshead was insightful and inspiring. After she stepped off the stage and the crowd headed out to the cocktail hour, Luke Thorpe threw his camera on his shoulder, I grabbed my mic, and we asked her a few questions to help the MarketingSherpa blog audience understand how to market to different personality types …

 

 

For those impatient and busy types, here are a few timestamps if you’d like to jump ahead in the video …

0:50 – Segment content using personality triggers

2:39 – Identify which triggers to use with different prospects

3:50 – You don’t need to talk to a lot of people, you need to talk to the right people

4:45 – A look at Sally’s $2-per-piece business card

 

Related Resources:

Event Recap: MarketingSherpa B2B Summit 2012

Customer-centric Marketing: 7 triggers to engage customers and build loyalty

HowToFascinate.com – Sally’s website

Email Summit 2013 – February 19-22, 2013, Las Vegas

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