MarketingSherpa Blog

The year is almost over, which means it’s time for us to compile our annual Marketing Wisdom report.

So before you enjoy some time off for the holidays, please take a minute to share a story about a great test result, campaign lesson or other insight you gained during 2009. The deadline is Dec. 31, 2009.

Here’s the form where you can share your contribution:
http://sherpa.wisdomreport.sgizmo.com

In January, we’ll release our 2010 Wisdom Report at no cost to readers. It’s like a crowd-sourced marketing guidebook, compiling the best campaign lessons, test ideas, inspirational stories and creative solutions to common problems — all based on the experiences of the Sherpa reader community.

Here’s how it works. Your quote — a short story told in your own words — must be based on a real-life experience.

A few suggestions for your entry:
– How you coped with the recession and limited resources to execute your 2009 marketing strategy
– A test campaign that worked better (or worse) than anticipated
– Lessons learned about specific tactics, such as social media marketing, lead scoring, email autoresponders, etc.
– Career stories — everything from hiring to budgeting to dealing with office politics

So think back on your challenges and achievements of the past year. We’re sure you’ve got a great story to tell that will help make us all better marketers in 2010.

Here’s the entry form link again:
http://sherpa.wisdomreport.sgizmo.com

Thanks!

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