Adam T. Sutton

Blogger Video Sharing Data

November 6th, 2009

Knowing which bloggers are most likely to embed or link to a video can help focus your pitching strategy. Take a look at a new report from social media business intelligence provider Sysomos to find out which bloggers are sharing videos.

Sysomos analyzed over 100 million blog posts from July to September 2009 to measure bloggers’ video sharing. The report breaks down the bloggers’s demographics and the services they use.

Below is some U.S. data from the report. Check out the full report if you want more detail and international data.

– U.S. Market Share
o YouTube – 81.6% of bloggers use YouTube to embed or link to video
o Vimeo – 10.6%
o Dailymotion – 1.8%

– Top U.S. Cities for Video Sharing Via Blogs
o New York, NY – number one worldwide
o Los Angeles, CA – number six worldwide
o Chicago, IL – number 10 worldwide

– Top U.S. States for Video Sharing Via Blogs
o CA – 19.0%
o NY – 10.9%
o TX – 5.4%
o PA – 5.0%
o FL – 4.8%

– Age of North American Bloggers who Embed Video
o 20 to 35 – 62.7%
o 35 to 60 – 25.9%
o 13 to 19 – 9.5%
o Over 60 – 1.9%
o Under 13 – 0.0%

Worldwide, males (60.33%) are more actively sharing video through blogs than females (39.67%). The most active days are Tuesday, Wednesday and Monday, respectively. The most active hours are 11 a.m. to noon, followed by noon to 1 p.m.

If you’re making viral videos, this data helps show who is most likely to share them on a blog. You can use it to help guide your pitching strategy, and possibly help decide if viral video is the right strategy for your audience.

Adam T. Sutton

About Adam T. Sutton

Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.

Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.

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