Natalie Myers

Introducing MicroPR: A Twitter Resource For PR Professionals

Finally, finally, finally. I’ve been waiting for someone to enlighten me about the ways journalists and PR professionals are using Twitter to interact with each other. Thanks to the launch of a new Twitter resource called MicroPR, I can  really see the value.

MicroPR was developed by Brian Solis, Stowe Boyd, and Christopher Peri. Here is a quick guide provided by Brian’s blog post:

  • Journalists, bloggers, and analysts, send a tweet to @micropr (www.twitter.com/micropr) with what you need help with. The PR subscribers will read it and only those who can help will respond. Always start your message with @micropr.
  • PR, follow @micropr to monitor the inbound requests from the media and to determine how you can help. This is a listening and response service for you, not a broadcast channel. Do not send a message to @micropr unless you need the assistance of the PR community.
  • If you want to refer to micropr on Twitter, please use the hashtag, #micropr.

It didn’t surprise me to find out that Brian was a key player behind this wonderful tool. He is the person who inspired me to write, Essential Guide to PR 2.0: Social Media Dos, Don’ts. Thanks to him for allowing me to interview him for that article.

I should also mention, this tool reminds me of Help A Reporter Out (HARO) created by Peter Shankman. The idea is similar though Peter uses a different medium, namely email, to get requests from journalists to a list of experts and PR professionals.

For more information on HARO, check out the Fame article I wrote in March. Check out MicroPR as well. Both wonderfully useful tools from innovative thinkers. Thanks guys!

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Marketing, PR Fame Communications, Social Networking Evangelism Community



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