Get Out Ahead with Universal Search Strategy
Online video producer Jim Kukral, of JFK Services, has some interesting thoughts on YouTube and Google Universal Search.
Search competition is not as strong in YouTube as in Google, Jim says. For example, searching “refinance mortgage” in YouTube returns 964 results. Searching in Google returns 11.6 million results. Some other examples:
-“Car loan” – YouTube: 1,430 ; Google: 13.4 million
-“SEM agency” – YouTube: 52; Google: 684,000
-“Green jacket” – YouTube: 811; Google 717,000
Obviously, there is less competition for YouTube’s rankings. So, what does this have to do with Google Universal Search?
Jim thinks it’s only a matter of time before Google Universal Search starts adding more media results – like news, images and video – to keywords marketers competing voraciously every day. Marketers who already have videos indexed on YouTube will have a leg up when Google starts adding video to their keywords’ SERPs.
“There is this unique opportunity for marketers out there right now to start leading the game and getting ranked and get their videos indexed ahead of the game. Because you can literally get yourself on the front page of YouTube results in 24 hours for a strong keyword if you create a good quality video. It’s like it was in Google in 1999 or 2000,” Jim says.
His observation assumes, of course, that Google will add more video to Universal Search. Nonetheless, it’s an interesting strategy.