Comments on: New Social Media Metric: Impressions?

By: Understanding Social Media Metrics: Basic Modeling

Understanding Social Media Metrics: Basic Modeling — Fri, 01 Jul 2011 19:29:21 +0000

[...] Qualitative Social Media Metrics New Social Media Metric: Impressions? Measurement, A Priority for Online Communities. Lithium Offers Community Intelligence with [...]

By: microinteractions

microinteractions — Sun, 14 Feb 2010 15:28:12 +0000

[...] subscribers, downloads, visits, clicks, views, add up to reach and drive WOM. Traffic, both impressions and uniques are indicators of engagement when it comes to determining the success of any online [...]

By: ambient engagement

ambient engagement — Fri, 12 Feb 2010 21:14:30 +0000

By: Steven

Steven — Mon, 13 Apr 2009 16:59:26 +0000

If one of my marketers expressed these sloppy theories I would fire them. Attaching some unspecified and undefined social networking value add to campaigns is pointless. That said, we — and just about every other company — need to be in the SN game, if for no other reason just to watch, monitor and stay informed. But frankly none of the so-called ‘experts’ in this field are offering much in the way of solid data or research. Buying a ‘cool factor’ is low on my company’s marketing budget priority.

By: Natalie Myers

Natalie Myers — Tue, 31 Mar 2009 14:32:30 +0000

Hi Everyone! Thanks for the great discussion about social media metrics. I agree that there must be some measurement of ROI. And, yes, an effective social media campaign can require high labor costs to create and maintain. What this post is trying to say is that if you think of social media as a component of each marketing campaign instead of in a silo, out there on its own, it’s easier to show the value. You can say: “Look, I added this social media component to this campaign and it contributed to this result.” Eric Anderson says maybe we should measure social media interactions the way we measure media impressions. Let that show the value contributed to the campaign.

By: Kirsti Scott

Kirsti Scott — Mon, 30 Mar 2009 18:31:49 +0000

I think that the questions, “Will this program extend my message to more people than if I didn’t engage? If I add a social media component to my campaign will it add more impressions than if I did not?” are valid, as social media is a great way to amplify your marketing messages and increase their reach. However, those who control marketing budgets do expect some measure of ROI. You can easily document increases in Twitter followers, LinkedIn connections, Facebook friends, and blog subscribers. And, as Alan suggest above, you can include Twitter retweet counts, @ responses, and direct messages.

By: Mike Dowling

Mike Dowling — Mon, 30 Mar 2009 15:37:22 +0000

You mentioned the “low cost” of social media. Cost is deceptive when looking at social media as a component of a marketing plan. While the actual placement of the impressions has no direct cost, the labor costs of a well designed social marketing media campaign can be quite high. It takes a concerted effort to launch and maintain a consistent, and ongoing community presence in any social media.

By: Understanding Social Media Metrics: Basic Modeling - Left The Box

Understanding Social Media Metrics: Basic Modeling - Left The Box — Mon, 30 Mar 2009 13:17:29 +0000

[...] Qualitative Social Media Metrics New Social Media Metric: Impressions? Measurement, A Priority for Online Communities. Lithium Offers Community Intelligence with [...]

By: Is Impressions the New Social Media Metric? « Advertising 2.0

Is Impressions the New Social Media Metric? « Advertising 2.0 — Sat, 28 Mar 2009 03:11:24 +0000

[...] Myers summarizes a recent webinar, “The Only 3 Social Media Metrics That Matter”, by Eric Anderson, VP of [...]

By: Ben

Ben — Thu, 26 Mar 2009 23:19:19 +0000

1. Don’t over quantify. 2. Don’t focus on direct response. 3. Don’t freak out about ROI.

Did every bad employee I’ve ever had help you write them?!