Mobile Marketing: 6 mobile marketing challenges every marketer faces
February 5th, 2013
In the MarketingSherpa Mobile Marketing Benchmark Report, we asked marketers about their challenges …
Q: Which barriers exist to overcoming your organization’s top challenges?
The MarketingSherpa community members shared their insights based on this data, which I hope you find helpful …
Challenge #1: Mobile site or mobile app?
“Strategy and staffing are (not surprising) linked. The resources required to fund a well-researched and well-structured mobile marketing strategy – or even a mobile strategy at large to address the primary question: mobile site or mobile app – are the very same resources necessary to staff such an initiative,” said Aaron Orendorff, Copywriter, Content Strategist & Project Manager, CREO Agency.
