“The Web expects you to generate a lot of content,” said Muhammad Yasin, Director of Marketing, HCC Medical Insurance Services.
“It expects you to generate regularly, with … quality content and to generate it prolifically while you are at it,” he concluded.
The demand is great, as Muhammad said. Sometimes, the Web can feel like a marketer’s very own Little Shop of Horrors, and content is the constantly hungry wail of “Feed me, Seymour!”
Repurposing has been a useful solution to this constant demand for Muhammad, and many marketers are searching for a consistent plan for repurposing that will relieve both time and budget.
In fact, this post is a bit of repurposing magic – Muhammad and I spoke recently for the case study, “Content Marketing: Interactive infographic blog post generates 3.9 million views for small insurance company.”
I realized that he had a lot of knowledge to share about repurposing, but it wouldn’t fit into the case study. Ta-da – a new blog post is born, filled with seven tips to help you with your own content repurposing.