Should the US slip into a dreaded recession, 67% of US consumers said they’d be more likely to use coupons, according to an ICOM survey. If you’re looking to hold customers through the storm, maybe a coupon strategy can help.
If your eyes just rolled, you might be surprised to hear how coupons are changing. Cell phones are taking them out of the Sunday paper. Consumers are receiving and redeeming coupons straight from their phones.