Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.
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Categories: Branding, Channel Marketing, Consumer Marketing, Ecommerce Eretail, Email Marketing, Marketing, Online Advertising, Online Marketing, Retail And Restaurant Tags: clickthroughs, ecommerce, Email Marketing, eretail, innovation, Mobile, mobile marketing
Three weeks ago a co-worker told me about great deals she gets shopping at Target online. It immediately sparked my interest. I never thought of shopping online at a store I could easily drive to. When she told me I could return merchandise purchased online to any of the physical stores … I was sold. Read more…
