Content Marketing: Misstakes arr Bad
Content marketing is hot right now, but unfortunately won very important stage in the process is often an afterthought, or even overlooked completely.
If “won” word in the opening paragraph didn’t totally give it away, that stage is editing the content before it goes out to the rest of the world.
And, although the tips in this blog post are geared toward written word content pieces such as whitepapers or blog posts, it’s just as important to edit slides in presentations or webinars, audio/visual content like video and podcasts, and other types of content in your overall strategic mix.
In my career, both here at MECLABS and as a freelance writer, I’ve been on both sides of the coin – edited by a variety of people when creating journalism pieces and writing for corporate clients, and I’ve worn the editor hat at other times.
To provide some insight into the importance of editing, and to offer tips on incorporating an editing stage in your content creation process, I reached out to two of the best I’ve worked with over my career.
During my freelance writing days, Amber Jones Barry, now a freelance editor, had the opportunity to wrestle with my monthly copy for a consumer magazine, and Brad Bortone, Senior Research Editor, MECLABS, gets his fingerprints on a lot of the MarketingSherpa and MarketingExperiments content you read, making all of us sound a little better in the process.
In fact, we have an excellent editorial staff here at MECLABS, with more than one person poring over every bit of content we publish.
There are times when one marketing tactic seems to totally dominate the discussion. In recent years, social media has been in that mix, and mobile and its various form factors and latest upgrade release dates are pretty top of mind for plugged-in marketers.
