Email marketing is often a constant grind of tiny wins and (hopefully) tiny losses.
That’s why it’s such an honor to be able to recognize a marketing team for their relentless work on a campaign, where despite limitations, they were able to make a real difference in the email conversation between company and customer.
This is my second year as a judge for the MarketingSherpa Email Awards (sponsored this year by Blue Hornet) and it’s always a lot of work (30 hours of pre-screening, followed by 20 hours of deliberation) but a privilege to be able to debate and discuss strengths and weaknesses in email marketing with four other judges, who all come from different email marketing perspectives.
The joy that we get out of it is why this year we wanted to share that process with you, the MarketingSherpa Blog reader, by creating the MarketingSherpa Award – Readers’ Choice category.
Out of 500 speaking submissions and email case studies, the judging panel selected two Best-in-Show winners for B2B and B2C, as well as five finalists for the Readers’ Choice. All five are listed and detailed below with links to full case studies if you wish to learn more.
You can now vote for your Readers’ Choice Award winner. After voting, give your Klout score a workout by showing your favorite some love and sharing on social media.
All of the campaigns met our judging criteria of being transformative, customer-centric, innovative and offering transferable principles that marketing peers can apply to their efforts. Each case study displayed strong results. From there, it’s up to you to decide which one deserves top honors.
Have different criteria? Thoughts to share on any of the campaigns? Let us know in the comments.