Triggered emails are rarely discussed as a standalone tactic. Buzzwords like “marketing automation” and “shopping cart recovery” are everywhere, but the automated messages behind them seem to be taken for granted.
- Nurturing their newest leads
- Notifying customers that products needed service
- Encouraging visitors to return to a website
- Incentivizing customers to refer friends
- And much more
Through these and many similar campaigns, I have noticed that triggered messages have tremendously higher engagement rates than most other emails. Why is that?