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Consumer Marketing: Implementing marketing automation at a B2C company

August 4th, 2011 4 comments

When you think of marketing automation software, you likely think about B2B companies with those long sales cycles, and extensive lead nurturing and scoring to help move prospects through the pipeline. Because at B2C companies the distance from prospective customer to paying customer can be so short, realistically, marketing automation isn’t a necessary tool for many consumer marketers.

And just because marketing automation isn’t a great fit for many B2Cs, it certainly deserves more attention at any company with a longer sales process. Read more…