Creating an awesome experience that engages users across desktop, tablet and mobile devices is tough.
When you factor in additional research projecting significant growth in Internet usage among mobile users, the need for brands to build a presence in the mobile marketplace is also increasing.
In short, the mobile monster is growing and the race is on, so what do you do?
Creativity drives mobile engagement
Mobile apps are a powerful tool to help bridge the gap in connecting with mobile users, but the trick is taking a creative approach to using them.
Flipboard, for example, is an app that helps users turn aggregated Web content into customized magazines. Other users can subscribe to your magazine, creating a captive audience for your curated content.
In today’s MarketingSherpa Blog post, we will take a look at how some brands have incorporated Flipboard into mobile marketing to provide examples that will hopefully inspire your efforts to tame the mobile monster.
Cisco’s “The Futurist Feed” aggregates tech news from around the Web
Cisco’s “The Futurist Feed” is an aggregate of tech content from around the Web.
In my view, this is one of the easier approaches to marketing on Flipboard, as aggregating content is really a core part of the app’s functionality. Consider this approach as a gateway tactic to help get your feet wet and experiment a little while keeping brand top-of-mind.
Levi’s Jeans uses fashion news to create a social catalog
Levi’s Jeans Flipboard magazine was an early adopter of using the app for e-commerce. Its magazine launched in late 2012 as part of a larger campaign. I like this approach as it has helped pave the way for integrating cart functionality into a social content experience.