I like to think of myself as a savvy consumer. I research purchases. I ask friends for suggestions. I look for deals. This has undoubtedly spared me headaches and wasted money — but it has not freed me from clever marketing.
This fact is made clear in a recent Wired article by Dan Ariely, Professor of Behavioral Economics, Duke University. In the piece, Ariely explains the psychological factors that help build Amazon, Facebook, Groupon and other successful companies.
We interviewed Ariely last year about his book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, and published his advice. Here are three marketing insights from his recent article in Wired:
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Categories: Online Marketing Amazon, behavior, Dan Ariely, Facebook, FarmVille, Groupon, Marketing, Online Marketing, psychology, Robert Cialdini, trigger
If you’re ever looking for an interesting marketing read (besides MarketingSherpa, of course!), check out Robert Cialdini’s books on influence.
The two books I’m most familiar with are Yes! 50 Scientifically Proven Ways to Be Persuasive and Influence: The Psychology of Persuasion. Both books cite droves of research to help explain why people say “yes” to marketing offers and other requests. We recently published an article highlighting some of Cialdini’s strategies.
Both books are loaded with takeaways and interesting background stories. I found a particularly interesting piece of marketing history in Yes! concerning Duracell and Energizer.