Archive

Posts Tagged ‘shopping cart recovery’

Trigger Happy: Why emails are the magic bullets of marketing automation and shopping cart recovery

January 10th, 2012 5 comments

Triggered emails are rarely discussed as a standalone tactic. Buzzwords like “marketing automation” and “shopping cart recovery” are everywhere, but the automated messages behind them seem to be taken for granted.

After 2011, I am no longer taking triggered emails for granted. I interviewed scores of marketers that used them to achieve fantastic results by:

Through these and many similar campaigns, I have noticed that triggered messages have tremendously higher engagement rates than most other emails. Why is that?

  Read more…