Email Marketing: 83% of CMOs says social media will affect email programs
October 4th, 2012
According to the 2012 Email Marketing Benchmark Report, CMOs see social media and mobile as the developments that will have the biggest impact on email marketing in the near future …
Q. What new developments will most affect your email marketing program in the next 12 months? Select up to five developments.
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So here’s the challenge to you, email marketers of the world. Not only must you integrate social media into your email marketing, you must integrate a rapidly changing social media environment.
Just when you thought you could rest after successfully integrating Twitter and Facebook, for example, along comes Pinterest.
