Marketers ask all the time, “How can we make our marketing go viral?” It’s a little like saying, “Let’s plan to be spontaneous” — as pointless as it is ironic.
You can’t make anything go viral. It’s a mysterious and oftentimes random set of elements that leads to online sharing and discussion, even if “going viral” is just within your own pool of customers.
That isn’t to say, though, that there aren’t tips and ideas that you can’t integrate into your content and marketing practices to increase the odds of intriguing and capturing your customers enough to share your content.
Chances are you’re familiar with Shia LaBeouf. The actor notably started on the Disney Channel show Even Stevens and he has been a near-constant figure in Michael Bay’s Transformers movies. However, around the Internet, he may be better known for his performance art pieces.
Beginning Tuesday, November 10, at noon, LaBeouf sat in the audience of the Angelika Film Center in New York City to watch all 27 of his movies, beginning with the most recent and ending Thursday at 8 p.m. with his first.
In this latest performance art piece, titled #ALLMYMOVIES, visitors were invited to the theater to sit with Shia as he watches all of his movies consecutively in what various articles are calling “a work of genius,” (Rolling Stone) or alternately, “the most narcissistic binge-watch of all time.” (LA Times).