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Marketing Career: How to grow your personal brand in three steps

June 23rd, 2017
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It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points.

Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own company.

Focus on how you bring and create value and find different ways to capitalize on that. I’ll discuss three of them below.

Step #1. Find your medium, and be yourself 

The upside of every human not being a unique, special flower is that there are bound to be a ton of people out there like you, who are interested in the same things you are. Maybe they’re even interested in what you have to say on those topics.

If you’re a great writer, try penning a post on a platform like LinkedIn that can help you gain notoriety (the good kind) among your professional peers. It’s supremely easy to post, and it surprises me that more marketers don’t take advantage.

You see that “Write an article” button at the top of your LinkedIn homepage? Click it, and you’re sent right to an easy article posting page.

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