<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketingsherpa Blog &#187; web 2.0</title>
	<atom:link href="http://sherpablog.marketingsherpa.com/tag/web-20/feed/" rel="self" type="application/rss+xml" />
	<link>http://sherpablog.marketingsherpa.com</link>
	<description></description>
	<lastBuildDate>Tue, 07 Feb 2012 08:01:49 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Some Social Media Nuggets to Toss Around</title>
		<link>http://sherpablog.marketingsherpa.com/consumer-marketing/ecommerce-eretail/some-social-media-nuggets-to-toss-around/</link>
		<comments>http://sherpablog.marketingsherpa.com/consumer-marketing/ecommerce-eretail/some-social-media-nuggets-to-toss-around/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 13:00:18 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Ecommerce Eretail]]></category>
		<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[benchmark guide]]></category>
		<category><![CDATA[customer ratings]]></category>
		<category><![CDATA[customer reviews]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=4909</guid>
		<description><![CDATA[Tweet MarketingSherpa members got a preview of our 2009 Social Media Marketing and PR Benchmark Guide last week. An executive summary, table of contents, and some great charts and analysis were released to them in PDF form. The complete guide will be released the week of Feb. 9. Here are a few interesting nuggets for all of you to contemplate [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/consumer-marketing/ecommerce-eretail/some-social-media-nuggets-to-toss-around/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2.0 Campaigns for Any Budget</title>
		<link>http://sherpablog.marketingsherpa.com/consumer-marketing/20-campaigns-for-any-budget/</link>
		<comments>http://sherpablog.marketingsherpa.com/consumer-marketing/20-campaigns-for-any-budget/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 20:29:17 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[wildfire]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=3707</guid>
		<description><![CDATA[Tweet When a budget gets cut, experimental marketing dollars are often the first to go. Management cannot afford to dabble in unproven strategies. They want to focus on predictable, reliable tactics. What a bore, right? You’ve been reading about social networks and viral marketing all year&#8211;and now you can’t get the budget to test them. [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/consumer-marketing/20-campaigns-for-any-budget/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Not Advertising On Social Networks</title>
		<link>http://sherpablog.marketingsherpa.com/b2b-marketing/b-to-be-ecommerce/not-advertising-on-social-networks/</link>
		<comments>http://sherpablog.marketingsherpa.com/b2b-marketing/b-to-be-ecommerce/not-advertising-on-social-networks/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 21:51:14 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[B To B Ecommerce]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=3743</guid>
		<description><![CDATA[Tweet The New York Times ran an article this week describing the challenges of advertising on social media sites, Facebook in particular. The article describes Procter &#38; Gamble’s experience with brand advertising on the world’s largest social network and leads the reader to believe that it’s been less than fruitful. I do not doubt that [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/b2b-marketing/b-to-be-ecommerce/not-advertising-on-social-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monitor Web Traffic to Gauge Impact of Social Media Efforts</title>
		<link>http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/monitor-web-traffic-to-gauge-impact-of-social-media-efforts/</link>
		<comments>http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/monitor-web-traffic-to-gauge-impact-of-social-media-efforts/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 14:00:08 +0000</pubDate>
		<dc:creator>Sean Donahue</dc:creator>
				<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=205</guid>
		<description><![CDATA[Tweet Even though more B2B marketers consider a role for social media in their marketing strategy, I still hear them express confusion about measuring the impact of creating blogs or participating in social networks. Typical questions: How do you measure engagement? What&#8217;s the value of one Twitter follower? What&#8217;s the direct ROI of that blog [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/monitor-web-traffic-to-gauge-impact-of-social-media-efforts/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Build 2.0 Engagement with Incentives</title>
		<link>http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/build-20-engagement-with-incentives/</link>
		<comments>http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/build-20-engagement-with-incentives/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 19:35:28 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=173</guid>
		<description><![CDATA[Tweet I’ve run across a quick tactic for those of you battling to get users to engage with your Web 2.0 marketing strategies. I recently wrote stories about companies that offer social networking services through smart phones. Two of the companies&#8211;Kiwibox and Buzzd&#8211;have rewards programs to encourage engagement. Members are given points for using the [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/build-20-engagement-with-incentives/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMS Marketing for Impatient Teens</title>
		<link>http://sherpablog.marketingsherpa.com/consumer-marketing/contentbiz/sms-marketing-for-impatient-teens/</link>
		<comments>http://sherpablog.marketingsherpa.com/consumer-marketing/contentbiz/sms-marketing-for-impatient-teens/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 14:45:33 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Contentbiz]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[WAP]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=169</guid>
		<description><![CDATA[Tweet I’m going over my notes from an interview with Mike Howard, Chief Operating Officer, Kiwibox, today and I’m impressed with his team’s mobile marketing strategy and content management skills. Kiwibox is a teen-based network for user generated content and socializing. Howard and I mostly discussed interesting ways he’s building Kiwibox’s teen-based membership (keep an [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/consumer-marketing/contentbiz/sms-marketing-for-impatient-teens/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PR&#8217;s Future Linked to Blogs, Web 2.0</title>
		<link>http://sherpablog.marketingsherpa.com/pr-fame-communications/prs-future-linked-to-blogs-web-20/</link>
		<comments>http://sherpablog.marketingsherpa.com/pr-fame-communications/prs-future-linked-to-blogs-web-20/#comments</comments>
		<pubDate>Wed, 14 May 2008 18:58:54 +0000</pubDate>
		<dc:creator>Natalie Myers</dc:creator>
				<category><![CDATA[PR Fame Communications]]></category>
		<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media release]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsherpablog.com/?p=44</guid>
		<description><![CDATA[Tweet The evolution of blogs continues to fascinate me &#8211; with marketing and PR pros leading the way in finding innovative uses for them. Take Todd Defren from SHIFT Communications. He&#8217;s recognized as the creator of the Social Media Release. Todd has this idea that companies should create online newsrooms on a blog platform. Building [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/pr-fame-communications/prs-future-linked-to-blogs-web-20/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Test, Test, Test as You Target Web 2.0 Jackpot</title>
		<link>http://sherpablog.marketingsherpa.com/online-marketing/test-test-test-as-you-target-web-20-jackpot/</link>
		<comments>http://sherpablog.marketingsherpa.com/online-marketing/test-test-test-as-you-target-web-20-jackpot/#comments</comments>
		<pubDate>Tue, 13 May 2008 18:22:45 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[auto-renewals]]></category>
		<category><![CDATA[selling subscriptions]]></category>
		<category><![CDATA[summit]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://marketingsherpablog.com/?p=22</guid>
		<description><![CDATA[Tweet MarketingSherpa’s recent Selling Online Subscriptions Summit 2008 in New York City gave scores of takeaways to participants. Here are a few of most consistent messages I picked up from the conference: -&#62; There is no one, almighty button color Flint McGlaughlin, Director, MarketingExperiments, joked that the “ugly grey button” on the MarketingSherpa subscription barrier [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/online-marketing/test-test-test-as-you-target-web-20-jackpot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Publishers: Repurpose Print for Podcast Channel</title>
		<link>http://sherpablog.marketingsherpa.com/consumer-marketing/contentbiz/publishers-repurpose-print-for-podcast-channel/</link>
		<comments>http://sherpablog.marketingsherpa.com/consumer-marketing/contentbiz/publishers-repurpose-print-for-podcast-channel/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:05:11 +0000</pubDate>
		<dc:creator>Sean Donahue</dc:creator>
				<category><![CDATA[Contentbiz]]></category>
		<category><![CDATA[content repurposing]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=74</guid>
		<description><![CDATA[Tweet You&#8217;re a publisher still looking for a podcasting strategy. Or you&#8217;re worried about making a big investment of time and resources.  You could be sitting on a heap of readily available audio content: Interview recordings your editorial team has made for its print articles. Reporters typically gather way more information than they can fit into [...]]]></description>
		<wfw:commentRss>http://sherpablog.marketingsherpa.com/consumer-marketing/contentbiz/publishers-repurpose-print-for-podcast-channel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

