MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) So, we’re not an agency, consultancy or other vendor seeking your business. We’re not even available for private research — all our research is published for the entire MarketingSherpa community to benefit from. Our goal — to give marketers of the world the stats, inspiration, and instructions to improve their results.

Our name “Sherpa” refers Admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help make your tough climb toward great marketing results easier by handing you research on ‘what works.’

If you are interested in contributing to the MarketingSherpa blog, consider joining our team. Please review career opportunities here.

The MarketingSherpa Bloggers

		Daniel Burstein, Director of Editorial Content Dan oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands – helping our team of reporters dig for actionable information while serving as an advocate for the audience. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Dan was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Dan has ten years of experience in copywriting, editing, internal communications, sales enablement, and marketing communications. Blog Posts | LinkedIn | Twitter
		Adam T. Sutton, Senior Reporter, MarketingSherpa Adam generates content for MarketingSherpa’s Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa’s Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company’s daily email newsletter and managed its schedule. Blog Posts | LinkedIn | Twitter
		David Kirkpatrick, Reporter David is a reporter for MarketingSherpa and has over twenty years of experience in business journalism, marketing and corporate communications. His published work includes newspaper, magazine and online journalism; website content; full-length ghosted nonfiction; marketing content; and short fiction. He served as producer for the business research horizontal at the original Office.com, regularly reporting on the world of marketing; covered a beat for D/FW TechBiz, a member of the American City Business Journals family; and he provided daily reporting for multiple LocalBusiness.com cities. David’s other media and corporate clients include: USA Today, Oxford Intelligence, GMAC, AOL, Business Development Outlook and C-Level Media, among many others. Blog Posts | LinkedIn | Twitter
		Brad Bortone, Associate Editor Brad Bortone is a writer and editor for MarketingSherpa, and brings more than ten years of journalism experience to the table. He is experienced in both corporate and nonprofit copywriting, having published work with Ogilvy Public Relations Worldwide, The New York City Department of Education, The National Academy of Sciences and the Diabetes Research and Wellness Foundation. Additionally, Brad’s freelance writing has been featured in a wide array of print and online outlets, including The Newark Star-Ledger, ESPN: The Magazine and CNN.com. Blog Posts | LinkedIn | Twitter
		Todd Lebo, Senior Director of Marketing and Business Development, MarketingSherpa Todd joined MarketingSherpa in 2008 and has directed successful launches of best-selling marketing research benchmark reports, industry leading marketing conferences and various regional workshops. He has also played a key role in MarketingSherpa’s social media strategy, affiliate program, email program and list-growth initiatives. Business develop responsibilities include leading innovate projects with strategic partners to help them meet specific goals in lead generation, brand building and thought leadership. Before MarketingSherpa, Todd was Marketing Director at The Kiplinger Washington Editors and National Institute of Business Management, marketing both B2B and B2C products. Todd got his start in specialized newsletter publishing industry with Thompson Publishing Group. Todd has twenty years marketing experience, with focus on direct-response marketing and business development.Blog Posts | LinkedIn | Twitter
		Justin Bridegan, Senior Marketing Manager Justin is the senior marketing manager for MarketingSherpa and has over six years of experience in marketing to the software training industry, printing industry, and marketing professionals. He has received his Email Marketing Certification from MarketingExperiements and specializes in creating, organizing, and implementing marketing plans for the MarketingSherpa summits, webinars, workshops, and publications. He is also a contributing author to the 2011 B2B Marketing Advanced Practices Handbook. Blog Posts | LinkedIn | Twitter
		Boris Grinkot, Associate Director of Product Development Boris is part social scientist, part techie, and part philosopher. With academic background in social science research and a technology resume, he combined his passion for discovering human motives and the digital medium in conversion optimization. Boris’ work with Fortune 500 and international research partners included experimental design, business intelligence, competitive strategy, and lead generation. He has led optimization projects each generating tens of millions of dollars. Shifting his focus to writing in 2011, he has completed MarketingSherpa’s LPO Benchmark Report and continues to contribute to various blogs and webinars, as well as to teach LPO workshops across the country. Boris holds an MBA from the University of Florida and a B.A. in Religious Studies with a cert. in International Relations from Cornell. Blog Posts | LinkedIn Profile | Twitter
		Kaci Bower, Research Analyst, Marketing Sherpa. Her research area is Search Marketing where she is responsible for compiling benchmark data and insights that can be used to guide marketers’ strategic decisions and tactical planning. Prior to this, she spent a large portion of her career in the telecom industry in roles spanning strategic planning to web marketing. As a web marketer, she paid (willingly) with sweat and tears for her online marketing experience as the Manager of Web Content Development and Web Marketing for Verizon’s small business and medium business customer segments. Kaci also continues to moonlight as an independent consultant to non-profits and small businesses by helping them develop and execute growth strategies in a creative, cost-controlled and resource-efficient manner. She holds a B.S. in Accounting from the University of Illinois and an MBA from Johns Hopkins University. . Blog Posts | LinkedIn Profile | Twitter
		Paul Cheney, Junior Editorial Analyst Paul helps turn raw research into easy-to-understand content for MarketingExperiments and MarketingSherpa readers. He earned his BA in English Literature from Covenant College. Before joining the MarketingExperiments and Sherpa team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems, and dating his wife, Callie. Blog Posts | LinkedIn | Twitter
		Jay Baer is a tequila-loving social media strategist and speaker, and President of social consultancy Convince & Convert.Founder of five companies, he’s worked with over 700 brands since 1994, including 25 of the Fortune 1000.His Convince & Convert blog is ranked among the world’s top marketing resources, and he’s the co-author of the much ballyhooed, forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.Before becoming involved with digital marketing, he was a political consultant; a marketing director for an environmental services company (he knows more about landfills than you); and a spokesman for a state government agency (he knows more about juvenile prisons than you)!Jay Baer is a keynote speaker at MarketingSherpa B2B Summit 2011 in Boston, September 26-27, and San Francisco, October 24-25. Blog Posts | LinkedIn | Twitter
		Selena Blue, Junior Copy Editor As part of Primary Research, Selena edits everything copy, from blog posts to benchmark reports to articles. Before joining MECLABS, she worked in two nonprofits, writing and editing communications, planning events and developing media databases. She also did freelance work as a copywriter.  She holds a BS in Communications and a MS in Integrated Marketing and Management Communications, both from Florida State University. Outside of work, Selena enjoys reading, waterskiing and volunteering.Blog Posts | LinkedIn | Twitter
		Marcus Sheridan, Founder, The Sales Lion, Co-Owner, River Pools & Spas The owner of a local swimming pool company, Marcus Sheridan established the most popular swimming pool website in the world through content marketing. Known for his contagious enthusiasm and boundless energy when on stage, Sheridan has since become a popular speaker. He is also the founder of The Sales Lion, one of the Internet’s fastest growing marketing websites focusing on the transformational powers of inbound marketing for small businesses. Sheridan will deliver a keynote address entitled “Content Marketing: How to use content-rich emails to prime your prospects to buy” at MarketingSherpa Email Summit 2012 in Las Vegas.Blog Posts | LinkedIn | Twitter

Other MarketingSherpa Team members, present and retired, and contributing partners include: David Meerman Scott, Bob Heyman, Jen Doyle, Jeanne S. Jennings, Chris Heine, Stefan Tornquist, Anne Holland, Sean Donahue, Natalie Myers, and Tom Sather.