Archive for the ‘Entertainment And Sports Marketing’ Category

Marketing to Smartphones: It’s a No-Brainer

November 18th, 2008

The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that’s a good thing for BlackBerry marketers.

 Because, no matter the brand, smartphones are not going anywhere.

There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold.   And they will drive the wireless market further into the future.

 Before you know it, the smartphone will be akin to the television set in the late 1970s. Absolutely everyone will  have one, and the picture will likely be in color (if not high-definition).

Of course, they will be more affordable than ever, too.

As you might have read in an earlier blog, I have been looking for a marketer who has tested mobile-dedicated links and landing pages in their emails. Well, I have found one.

Stay tuned for a how-to article in the coming weeks. You’ll learn that marketing to smartphones now is a no-brainer – if you want to get ahead of the competition.


How Early to Send Email Campaigns?

October 21st, 2008

For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been surprising. Read more…

Entice Consumers to Your Website with Their Photos

September 5th, 2008

My parents and I went to a day game at Fenway Park the other day. Early in the game we were sitting in the bleacher seats, baking in the sun, when a photographer crept up and snapped our picture. He handed my mother a card with a special code and told us we could go to the Red Sox website to see the photo.

Read more…

VOD Services: Preparing for a Post-DVD World

May 21st, 2008

No one has yet discovered how to turn video-on-demand into a mass market, but that isn’t for a lack of trying.

A spate of recent announcements, rumors and transactions in the VOD market indicate that interest is growing among would-be service providers — particularly DVD rental services planning ahead for a post-DVD world.

Read more…

Test Before Putting Pedal to the Metal on Sponsorships

May 8th, 2008

So, you want to sponsor a NASCAR racing team? “Think big and start small,” says Bob Parsons, CEO and Founder, Go Daddy Group, Inc.

Parsons sponsors winners. He started in late 2006 as an associate sponsor of Danica Patrick, who recently made history by becoming the first woman to win an IndyCar race. Go Daddy later sponsored the Indianapolis 500 itself.

Now Parsons has moved into NASCAR by sponsoring another proven winner, Dale Earnhardt Jr. Earnhardt will drive a Go Daddy car in six nationally-televised races. That equals lots of TV time for Go Daddy.

Read more…