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December 11th, 2017
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About MarketingSherpa Blog

MarketingSherpa is a publisher focused on reporting on inspirational stories of customer-first marketing. Our goal — to give marketers of the world the stats, inspiration, and instructions to improve their results.

Since 1999, we’ve published 8,508 (and counting) case studies, how-tos, charts, blog posts, videos, publications, events and webinars, which can be searched in the MarketingSherpa library.

Our name “Sherpa” refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help you on your tough climb toward more effective customer-first marketing results.

Our offices are located in Jacksonville, FL at MECLABS Institute. MarketingSherpa is a subsidiary of MECLABS, a research organization dedicated to discovering how people make choices. MECLABS provides research, education and services backed by customer-first science.

How can our content serve you better? Let us know by emailing customer.service@marketingsherpa.com

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Jacksonville, FL 32224

The MarketingSherpa Bloggers

Daniel Burstein, Senior Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine. Prior to joining the team, Daniel was Vice President of MindPulse Communications, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications. Blog Posts | LinkedIn | Twitter  
Paul Cheney Paul Cheney, Senior Partnership Content Manager, MECLABS Institute Paul helps turn raw research into easy-to-understand content for MarketingExperiments and MarketingSherpa readers. He earned his Bachelor of Arts in English Literature from Covenant College. Before joining the MarketingExperiments and Sherpa team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems, and dating his wife, Callie. Blog Posts | LinkedIn | Twitter
Gina Greco

Gina Greco, Senior Research Manager, MECLABS Institute As a research manager, Gina works with her Partners in a multitude of different areas including landing pages, banner ads, email templates and shopping cart experiences to help optimize and test for increased results. She began her career with MECLABS in 2011 and has helped multiple Partners with test strategies and optimization efforts. Before MECLABS, Gina worked as a manager for Citibank and graduated with a degree from the University of North Florida, where she majored in marketing. In her spare time, she enjoys walking her dog, Cannoli, on the beach and spending time with friends and family.
Blog Posts | LinkedIn

Rebecca Strally, Senior Optimization Manager, MECLABS Institute Rebecca helps plan tests and design experiments for Research Partners. Rebecca holds a B.A. in history from Mercer University, where she worked and volunteered at several museums. She is currently working on an MBA at the University of North Florida part time. In her free time, Rebecca enjoys reading comics and cheering at roller derby bouts. Blog Posts | LinkedIn

Laura Harkness, Research Manager, MECLABS Institute As a member of the MECLABS research team, Laura is responsible for multiple projects for a Fortune 20 wireless company. Before MECLABS, Laura worked as a public relations and marketing manager, and clerked for several law firms. Laura holds her B.S. in hospitality management from the University of Central Florida, and a J.D. from Florida Coastal School of Law, where she specialized in legal research and writing. In her spare time, Laura enjoys tennis, days at the beach, playing classical piano and playing with her Wheaten Terrier, Maggie.
Blog Posts | LinkedIn

Austin McCraw, Senior Director, Editorial Content, MECLABS Institute From Web clinics to certification courses, Austin works behind the scenes to bring our research analysts’ discoveries to our audience in clear and creative ways. Before joining MarketingExperiments, Austin was the Promotions Director for a PBS affiliate in Gainesville where he was in charge of publicizing local and national programming. A graduate of the University of Florida’s College of Journalism and Communications, Austin specializes in new media and video production by day and producing family memories with his wife and two children by night. Blog Posts | LinkedIn | Twitter

Other MarketingSherpa team members, present and retired, and contributing partners include: Dr. Chuck Coker, Kaci Bower, Stonie Clark, Adam T. Sutton, Todd Lebo, David Meerman Scott, Bob Heyman, Jen Doyle, Brad Bortone, Zuzia Soldenhoff-Thorpe, Jeanne S. Jennings, Chris Heine, Stefan Tornquist, Anne Holland, Sean Donahue, Natalie Myers, Boris Grinkot, Tom Sather, Jay Baer, Marcus Sheridan, Justin Bridegan, Chad Divine, Jonathan Greene, Rachel Minion, Eric Coffman, Allison Banko, Brittany Long, John Nye, Erin Hogg, Taylor Kennedy, David Kirkpatrick, John Tackett, Matthew Hertzman, Taylor Lightfoot, Philip Axelrod, Daniel Beulah, Maria Lopez, Beata Bordas, Lauren Pitchford, John Cockburn, Kayla Cobb, Jessica Lorenz, Shelby Dorsey, Kylie Hyer, Joey Taravella, Andrea Johnson, Brian Carroll, Emily Rogers, Emily Munns, Martha Faulk, Jon Powell, Shaun James, Spencer Whiting, Regina Love, Liva LaMontagne, Tony Doty, Susan Warren, Brent Knauff, Courtney Eckerle, Michael Groszek, Ashley Lazo, Ken Bowen and Greg Hamilton.

We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.